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When new features decrease revenue

We always talk about the importance of prioritizing user needs and building a product that solves these needs. What we don’t talk about as much, is how some of these features can negatively impact revenues. In this article, I explore that topic.

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Great features for your users

How do you build features your users will love? What are your users already doing? Build features that enable them to do this task better.

LinkedIn recently released a feature that displays this principle perfectly. I’ll dissect it in this article.

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How to Decide on the Features to build

It’s become clear to me why it’s important to understand what the user need is, and then solve for that need. But, the truth is that there are thousands of ways you can solve one problem. How then do we decide on the feature or features that will optimally solve the user’s problem?

Should I improve customer experience

When you should not improve customer experience

I’ve always believed that when building products for customers, their voices ought to lead the development process to ensure the best customer experience. Over the years though, I’ve learnt that it’s not that straight forward. There’s a few more things to consider before blindly changing your website to pink after receiving customer requests.

How to manage customer expectations

I’m starting to think that managing expectations are the most important aspect of a great digital product experience. I was reading through OneCart’s reviews and saw one that reads as follows: This reminds me of a poster I once read in my Sales class “formula for success: under-promise, over-deliver.” – Unknown In UX, principles are …

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