What you need to know about Modal UX

In the last few days, I’ve tossed around with the question: Should modals ever be used? Is the damage caused by them worth the potential benefit of conversions? Should they be dismissed altogether, and alternative, less detrimental methods used to get the attention of users?

In this article, I share my thoughts on some of these issues. I dig into the research done on interruptions and share my current opinion about modals. Let’s get right into it.

How mental models shape the way customers experience products

In the last few months, I’ve read articles about mental models to understand how humans interact with apps, websites, and any other digital information. But the term really took on a deeper meaning when I saw it practically. Here’s what I discovered. What are mental models? Mental models are the lens each person uses to …

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