In the last few days, I’ve tossed around with the question: Should modals ever be used? Is the damage caused by them worth the potential benefit of conversions? Should they be dismissed altogether, and alternative, less detrimental methods used to get the attention of users?

In this article, I share my thoughts on some of these issues. I dig into the research done on interruptions and share my current opinion about modals. Let’s get right into it.