I recently shared a post on Twitter about Apple’s exceptional customer experience practices. In this post, I aim to expand on that and show some lessons we can learn from Apple about creating a great user experience. I’ve had an interesting streak with Apple. I went from being a hater of Apple products (“what is …
I’ve always believed that when building products for customers, their voices ought to lead the development process to ensure the best customer experience. Over the years though, I’ve learnt that it’s not that straight forward. There’s a few more things to consider before blindly changing your website to pink after receiving customer requests.
I’m starting to think that managing expectations are the most important aspect of a great digital product experience. I was reading through OneCart’s reviews and saw one that reads as follows: This reminds me of a poster I once read in my Sales class “formula for success: under-promise, over-deliver.” – Unknown In UX, principles are …
In the last few days, I’ve tossed around with the question: Should modals ever be used? Is the damage caused by them worth the potential benefit of conversions? Should they be dismissed altogether, and alternative, less detrimental methods used to get the attention of users?
In this article, I share my thoughts on some of these issues. I dig into the research done on interruptions and share my current opinion about modals. Let’s get right into it.
Apple is one of the most recognized brands of our time, and I wanted to know why. What is it about the products that have garnered them such a loyal support base? What is it about them that makes customers willing to pay premium prices to own the products? Care. Yes, that’s it. Care. Over …
What we can learn from Apple – experience matters| Pt 1 Read More »
Technology gives businesses the opportunity to enhance customer relationships. But it’s also technology that has the potential to damage the relationship between a customer, and a business.
When designing a product or service for your customer, it is easy to fall into the trap of forgetting that you’re designing for a human. You can increase your chances of interacting successfully with your customers by studying the core of interaction (i.e understanding how humans think).
