How do you build features your users will love? What are your users already doing? Build features that enable them to do this task better.
LinkedIn recently released a feature that displays this principle perfectly. I’ll dissect it in this article.
Experiences I found on various apps Zapier’s website architecture is fascinating. There are a number of things to learn from them about how to simplify typically complex processes and improve your website or app’s user experience. I’ve been using a few apps in the last 6 months. 1. Hubspot, which I’ve found to be extremely …
Seeing things from the perspective of the user One of the things I have really come to appreciate about Apple products (or at least the ones I’ve used) is how intuitive they are. It’s in the way that the product has solutions you NEVER would have imagined accessing in a smartphone – do you need …
I’ve always believed that when building products for customers, their voices ought to lead the development process to ensure the best customer experience. Over the years though, I’ve learnt that it’s not that straight forward. There’s a few more things to consider before blindly changing your website to pink after receiving customer requests.
In previous posts, I’ve spoken extensively about the importance of following design principles and doing things the way everyone else does them to decrease the cognitive load on users. But today I want to look at things from a different angle: are there any circumstances under which we don’t need to adhere to design principles? …
I’m starting to think that managing expectations are the most important aspect of a great digital product experience. I was reading through OneCart’s reviews and saw one that reads as follows: This reminds me of a poster I once read in my Sales class “formula for success: under-promise, over-deliver.” – Unknown In UX, principles are …
In the last few days, I’ve tossed around with the question: Should modals ever be used? Is the damage caused by them worth the potential benefit of conversions? Should they be dismissed altogether, and alternative, less detrimental methods used to get the attention of users?
In this article, I share my thoughts on some of these issues. I dig into the research done on interruptions and share my current opinion about modals. Let’s get right into it.
What do an impactful speaker and a great tech product have in common? They both make sense.
Summary: Giving cues such as clues, explanations and other forms of context enable a user to have a better understanding.
Apple is one of the most recognized brands of our time, and I wanted to know why. What is it about the products that have garnered them such a loyal support base? What is it about them that makes customers willing to pay premium prices to own the products? Care. Yes, that’s it. Care. Over …
What we can learn from Apple – experience matters| Pt 1 Read More »
