In the last few months, I’ve read articles about mental models to understand how humans interact with apps, websites, and any other digital information. But the term really took on a deeper meaning when I saw it practically. Here’s what I discovered. What are mental models? Mental models are the lens each person uses to […]
How mental models shape the way customers experience products Read More »
Although XAI can help the user understand and trust outcomes, it can also lead to confusion if not used effectively.
‘I don’t need an explanation’ | What XAI can learn from UX Read More »
Technology gives businesses the opportunity to enhance customer relationships. But it’s also technology that has the potential to damage the relationship between a customer, and a business.
The glory and detriment of technology to customer experience Read More »
When designing a product or service for your customer, it is easy to fall into the trap of forgetting that you’re designing for a human. You can increase your chances of interacting successfully with your customers by studying the core of interaction (i.e understanding how humans think).
How to enhance customer trust: Understanding how humans think Read More »
The team at Google has mastered the art of providing users just enough information to encourage them to use their digital products. In this post, I analyze how they have used explanations to make it clear that the customer will benefit by giving consent to their privacy policy.
How Google answers “why” questions to gain its user’s trust Read More »
Whether you’re coming up with explanations for your website, app, or computer program, these are the first steps you need to go through.
How to get your customers to say yes Read More »
“Why is this company asking me to give them permission to store my data?” Your customer’s questions, and doubts are likely the reason you haven’t successfully converted customers.
Address your customers concerns to gain their trust Read More »
Today I have one objective, to show you why adding more content to your website might be doing more harm than good.
Less is more for websites, or is it? Read More »
Adding explanations onto your website, applications and other digital products has the ability to drastically improve your customers experience of your product. This is how.
Explanations make your users happier Read More »
