In the last few months, I’ve read articles about mental models to understand how humans interact with apps, websites, and any other digital information. But the term really took on a deeper meaning when I saw it practically. Here’s what I discovered. What are mental models? Mental models are the lens each person uses to …
How mental models shape the way customers experience products Read More »
Although XAI can help the user understand and trust outcomes, it can also lead to confusion if not used effectively.
Technology gives businesses the opportunity to enhance customer relationships. But it’s also technology that has the potential to damage the relationship between a customer, and a business.
When designing a product or service for your customer, it is easy to fall into the trap of forgetting that you’re designing for a human. You can increase your chances of interacting successfully with your customers by studying the core of interaction (i.e understanding how humans think).
The team at Google has mastered the art of providing users just enough information to encourage them to use their digital products. In this post, I analyze how they have used explanations to make it clear that the customer will benefit by giving consent to their privacy policy.
Whether you’re coming up with explanations for your website, app, or computer program, these are the first steps you need to go through.
“Why is this company asking me to give them permission to store my data?” Your customer’s questions, and doubts are likely the reason you haven’t successfully converted customers.
Today I have one objective, to show you why adding more content to your website might be doing more harm than good.
Adding explanations onto your website, applications and other digital products has the ability to drastically improve your customers experience of your product. This is how.
