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Featured Articles
Topics: Product Development, User experience, and Artificial Intelligence.
When new features decrease revenue
We don’t talk much about how some user-centered features can negatively impact revenue.
How do you build features your users will love? And, how do you even know what your users are already doing?
How to create a Frictionless experience: Zapier Case Study
There are a number of things to learn from Zapier about how to simplify typically complex processes and improve user experience.
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"The starting point to building apps or website customers love is to become genuinely interested in the customer behind the device - what they do and what their perceptions are - and then work backwards to build the product."
Somila Dayile
Customer Delight Manager